Unselfish regard for the welfare of others is called?

• A. Mere Exposure Effect
• B. Self-Disclosure
• C. Reciprocity Norm
• D. Altruism

Answer: (D)

Altruism is unselfish regard for the welfare of others—acting to help someone out of genuine concern, even when there’s no personal benefit to you. That’s why this option is the best fit: it focuses on helping for the sake of others, not for personal gain. The other terms describe different ideas: the Mere Exposure Effect is about liking something more after seeing it repeatedly, Self-Disclosure is about sharing personal information, and the Reciprocity Norm is the expectation to repay others for what they’ve done. So when the defining idea is helping others with no expected reward, altruism fits best.